Seventy
Seventy: Brand Launch, Digital Design & Art Direction
Seventy is a wellness-focused showerhead brand designed to elevate everyday routines through clean water and thoughtful design.
I helped bring the brand to life across digital, social, and campaign touchpoints, translating an existing brand foundation into a cohesive, modern experience. My role spanned website design, social content, and art direction—ensuring every touchpoint felt consistent, elevated, and rooted in wellness.
My Role
Social media design (Instagram, Facebook, YouTube, Pinterest)
Website UI Design
Amazon A+ content & advertising
Photo retouching and post-production editing to ensure polished, on-brand imagery
Art direction for photo + video shoots
Shot lists, moodboards, and on-set direction
Cross-functional collaboration with social + e-commerce teams
Social Media
I created social content designed to educate and engage while maintaining a cohesive visual system across platforms.
Each design blends lifestyle imagery with product storytelling, highlighting key benefits in a way that feels approachable and visually consistent with the brand’s wellness focus.
Art Direction & Creative Direction
To define Seventy’s visual identity, I directed photo and video shoots focused on clean, natural, and elevated moments of self-care.
I developed shot lists, moodboards, and visual concepts centered around softness, light, and water textures. I also styled and staged sets by sourcing props and arranging scenes to bring each concept to life. The goal was to shift the perception of the product from “hardware” to something that feels like part of a daily ritual.
This direction carried across all brand touchpoints, helping establish a consistent and recognizable visual identity.
Retouching & Color Grading
Final imagery was refined through retouching and color grading to bring the creative direction to life and ensure a cohesive, elevated result.
Experience the designs in motion — tap play
Website
I helped design the Seventy website to feel intuitive, calming, and easy to navigate while clearly communicating product benefits.
The experience balances clean design with storytelling—making technical details approachable while maintaining a premium, modern feel. I focused on creating a seamless flow that guides users through product education and into conversion.
